기업의 국제화에 따른 마케팅상의 제 문제를 인식하고, 국제시장에 관한 정보의 수집 및 분석, 국제시장의 환경변화에 대응하는 마케팅 프로그램의 작성 등의 문제를 다룬다.
교과목해설(영문)
This class aims to teach the importance of international marketing and raise the ability to analyze global marketing situation based on the basic concept of marketing. With the turbulent change of global marketing environment, the global marketing decision makers are facing tough moment these days. Global marketing theories, practices and cases will be discussed and learned. By letting students to prepare and present the proposal and final report in English, they can learn and exercise global marketing issues and problems in a business and global marketing context.
